# Nike CEO Elliott Hill has been with the company for more than 30 years.

*business · news · 2026-05-11 · TODAY*

## Key points

- Elliott Hill returned from retirement in 2024 to become Nike CEO during a crisis period.
- Hill reorganized Nike into sport-focused groups and invested in a new sports research lab for innovation.
- The company laid off over 2,000 employees since January amid restructuring and strategic reset.
- Nike expects $1.5 billion in costs from Trump-era tariffs, affecting profits and pricing strategies.
- Hill personally bought $1 million of Nike stock in December 2025 to demonstrate confidence.

**Companies:** Nike
**Countries:** United States

[Read the full story on TODAY](https://www.today.com/news/nike-ceo-elliott-hill-interview-personal-email-rcna344245)

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