# As of 2025, Google’s search engine market share in Japan is about 82%, with Yahoo!

*business · news · 2026-04-06 · Japan Today*

## Key points

- Google opened its first office outside North America in Shibuya, Japan on September 1, 2001.
- Google only secured a key partnership with NTT DoCoMo to localize for Japan in December 2007.
- The 2011 Great East Japan Earthquake was a turning point for Google’s brand recognition in Japan.
- In April 2025, Japan’s Fair Trade Commission issued a cease-and-desist order against Google for antitrust violations.

**Companies:** Google, Yahoo Inc., NTT DoCoMo
**Countries:** Japan, United States

[Read the full story on Japan Today](https://japantoday.com/category/features/when-they-opened-in-japan/how-google-entered-japan-in-2001)

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