business / news / / The Straits Times
Singapore’s e-commerce platform market expanded by 21 per cent in 2025 from 2024.
Singapore's e-commerce platform GMV reached US$5.9 billion in 2025, up 21 percent from 2024.
KEY POINTS
- Shopee holds a dominant 52 percent market share in Singapore's e-commerce platform sector.
- Shopee, Lazada, and TikTok Shop together controlled 98.8 percent of Southeast Asia's platform e-commerce market in 2025.
- Much of Southeast Asia's e-commerce affordability is still driven by subsidies and discounts, not lower costs.
- Artificial intelligence is expected to significantly impact content creation and demand generation in e-commerce.
COMPANIES
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