# Singapore’s e-commerce platform market expanded by 21 per cent in 2025 from 2024.

*business · news · 2026-04-14 · The Straits Times*

## Key points

- Singapore's e-commerce platform GMV reached US$5.9 billion in 2025, up 21 percent from 2024.
- Shopee holds a dominant 52 percent market share in Singapore's e-commerce platform sector.
- Shopee, Lazada, and TikTok Shop together controlled 98.8 percent of Southeast Asia's platform e-commerce market in 2025.
- Much of Southeast Asia's e-commerce affordability is still driven by subsidies and discounts, not lower costs.
- Artificial intelligence is expected to significantly impact content creation and demand generation in e-commerce.

**Companies:** Shopee, Lazada, Amazon, TikTok Shop
**Countries:** Singapore

[Read the full story on The Straits Times](https://www.straitstimes.com/business/singapores-e-commerce-platform-market-expands-by-21-led-by-shopee)

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