business / news / / Hindustan Times
Patagonia has introduced an 'earth usage fee' on Tmall, a premium online marketplace operated by Alibaba.
Patagonia introduced an 'earth usage fee' on its Tmall store to address high return rates.
KEY POINTS
- The fee is refunded only if customers keep their purchases; returns for non-quality reasons forfeit it.
- During Double 11, Patagonia's Tmall store saw a return rate of nearly 70 percent.
- Funds from the fee will be donated to 1% for the Planet, supporting environmental initiatives.
- Patagonia's move has sparked criticism in China, with users blaming poor product representation for returns.
COMPANIES
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