# Contrary to expectations at the time of demerger, the company chose to begin with secured lending rather than unsecured products.

*fintech · news · 2026-04-20 · The Financial Express*

## Key points

- Jio Financial's lending book is currently 54% secured, prioritizing property and financial asset-backed loans.
- Unsecured loans and credit cards offered on Jio Financial's platform are not on its own balance sheet.
- The company has received a reinsurance licence and is formalizing joint ventures for life and general insurance.
- Jio Financial's consolidated net profit dropped 14% year-on-year, despite a 97% income rise this quarter.
- Jio BlackRock's asset management JV reached Rs 16,712 crore AUM in just nine months of operation.

**Companies:** Jio Financial, BlackRock
**Countries:** India

[Read the full story on The Financial Express](https://www.financialexpress.com/business/industry-jio-financial-not-in-a-rush-to-enter-unsecured-lending-ceo-4213188/)

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