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Heidi O'Neill will take over as CEO of Lululemon on Sept.
Lululemon appointed Heidi O’Neill as CEO, effective September 8, amid recent business struggles.
KEY POINTS
- O’Neill previously led Nike's shift to direct-to-consumer sales, a strategy later reversed due to mixed results.
- Lululemon expects tariffs to cost the company $380 million this year, impacting profitability.
- Founder Chip Wilson has been publicly pressuring Lululemon to change its board, cited in a proxy battle.
- O’Neill’s compensation includes a $1.4 million base salary per recent SEC filing.
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