# Heidi O'Neill will take over as CEO of Lululemon on Sept.

*business · news · 2026-04-22 · CNBC*

## Key points

- Lululemon appointed Heidi O’Neill as CEO, effective September 8, amid recent business struggles.
- O’Neill previously led Nike's shift to direct-to-consumer sales, a strategy later reversed due to mixed results.
- Lululemon expects tariffs to cost the company $380 million this year, impacting profitability.
- Founder Chip Wilson has been publicly pressuring Lululemon to change its board, cited in a proxy battle.
- O’Neill’s compensation includes a $1.4 million base salary per recent SEC filing.

**Companies:** Nike, Lululemon
**Countries:** United States

[Read the full story on CNBC](https://www.cnbc.com/2026/04/22/lululemon-names-former-nike-exec-heidi-oneill-as-new-ceo.html)

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