# CEO Ivan Espinosa wants to ramp up car sales across the U.S., China and Japan.

*business · news · 2026-04-14 · Reuters*

## Key points

- Nissan aims to deliver 1 million vehicles annually in both the U.S. and China by 2030.
- Nissan has reduced new vehicle development time by 40%, now launching models in 30 months.
- Fixed cost savings exceeded 160 billion yen, or about $1 billion, ahead of schedule.
- Nissan's sales growth targets are significantly more aggressive than industry peers' forecasts for 2025-2030.

**Companies:** Nissan Motor, BYD, Leapmotor
**Countries:** Japan, China, United States

[Read the full story on Reuters](https://www.reuters.com/commentary/breakingviews/nissans-sales-goal-emulates-its-chinese-rivals-2026-04-14/)

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