business / news / / BBC News
The Chinese sports brand taking on Nike and Adidas.
Anta has acquired global brands including Arc'teryx, Salomon, Wilson, and a 29% stake in Puma.
KEY POINTS
- Anta operates over 12,000 shops in China and 460 international outlets, with rapid Southeast Asian expansion.
- Anta opened its first US flagship store in Beverly Hills in February 2024 after years of indirect sales.
- Anta’s multi-brand acquisition strategy lets it reach Western consumers wary of "made in China" labels.
- China’s sportswear firms are advancing manufacturing by rapidly deploying factory automation and robotics.
COMPANIES
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