# PepsiCo announced in February it would slash prices by up to 15 per cent on some salty snacks.

*business · news · 2026-04-07 · Financial Post*

## Key points

- Frito-Lay missed internal revenue targets by over a billion dollars for two consecutive years.
- PepsiCo began slashing salty snack prices by up to 15% in February after failed promotions.
- Price cuts secured a double-digit increase in shelf space at major retailers like Walmart and Costco.
- Rising oil prices from the Iran conflict threaten to offset gains from PepsiCo's price reductions.
- Rachel Ferdinando's internal review in early 2025 concluded that only price cuts could revive sales.

**Companies:** PepsiCo
**Countries:** United States, Iran

[Read the full story on Financial Post](https://financialpost.com/news/retail-marketing/expensive-doritos-cost-pepsico-billions)

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