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In the 1950s, Bill Bowerman was a track coach at the University of Oregon.
Nike began as Blue Ribbon Sports, importing Japanese shoes before rebranding and launching its own designs.
KEY POINTS
- Bill Bowerman pioneered not only the waffle-soled Moon Shoe but also early Dri-fit tech and electrolyte drinks.
- Nike once banned a major reseller, Jordan Geller, who then created the world’s first sneaker museum: the Shoezeum.
- Nike shifted industry norms by creating women-specific sports gear rather than downscaling existing men's products.
- Recent labor and discrimination controversies include lawsuits and protests by supply-chain workers and female employees.
COMPANIES
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