business / news / / Bloomberg
Walt Disney Co. senior executives are discussing how to unify the company's disparate mobile apps.
Disney is planning to merge Disney+ with its park and cruise line mobile apps.
KEY POINTS
- The unified platform is internally referred to as a 'super app' by Disney executives.
- The super app would allow users to book park tickets, buy merchandise, and watch movies in one place.
- CEO Josh D’Amaro is leading efforts to break down company silos to boost brand interaction.
COMPANIES
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