business / news / / Reuters
Instagram-owner's global net ad revenues expected to reach $243.46 billion in 2026.
Meta's global net ad revenues are projected to surpass Google's by 2026.
KEY POINTS
- Meta's Advantage+ automated ad suite is driving strong advertiser adoption and improved marketing returns.
- Meta's ad revenue growth rate is forecast to accelerate to 24.1% in 2026.
- Ads on WhatsApp and Threads have intensified Meta's competition with platforms like X and TikTok.
- Recent court rulings against Meta and YouTube are not expected to affect these revenue forecasts.
COMPANIES
Summarized by Newsio from Reuters. How we summarize →