# Instagram-owner's global net ad revenues expected to reach $243.46 billion in 2026.

*business · news · 2026-04-13 · Reuters*

## Key points

- Meta's global net ad revenues are projected to surpass Google's by 2026.
- Meta's Advantage+ automated ad suite is driving strong advertiser adoption and improved marketing returns.
- Meta's ad revenue growth rate is forecast to accelerate to 24.1% in 2026.
- Ads on WhatsApp and Threads have intensified Meta's competition with platforms like X and TikTok.
- Recent court rulings against Meta and YouTube are not expected to affect these revenue forecasts.

**Companies:** Meta, Google
**Countries:** United States, India

[Read the full story on Reuters](https://www.reuters.com/business/media-telecom/meta-poised-surpass-google-digital-ad-revenue-first-time-report-says-2026-04-13/)

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