# BMW India is witnessing a shift in consumer behavior among its high-net-worth clients.

*business · news · 2026-04-10 · The Economic Times*

## Key points

- Geopolitical tensions in the Gulf are causing BMW India's wealthy clients to delay luxury purchases.
- BMW India sold 1,185 electric vehicles in Q1, an 83% increase from the previous year.
- Fully electric models now make up about 26% of BMW India's total sales.
- BMW India's EV sales in March significantly outpaced those of Mercedes-Benz and Tesla in India.

**Companies:** BMW AG
**Countries:** India, United States, Iran

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/industry/auto/auto-news/bmw-india-hardeep-singh-brar-sees-luxury-car-demand-soften-as-gulf-tensions-weigh-on-buyer-sentiment/articleshow/130164462.cms)

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