# Meta is rolling out a new private AI chat feature on WhatsApp and the Meta AI app.

*genai · news · 2026-05-13 · Gizmodo*

## Key points

- Meta is introducing an Incognito Chat feature for private AI conversations on WhatsApp and Meta AI app.
- Incognito Chat uses WhatsApp’s Private Processing technology to encrypt and erase messages automatically.
- Meta claims conversations in Incognito Chat are inaccessible even to Meta and are not stored by default.
- A new Sidechat feature will allow private AI interaction in group chats without disrupting main conversations.
- Meta discontinued Instagram encrypted DMs, citing low adoption, and recommends WhatsApp for encrypted messaging.

**Companies:** Meta
**Countries:** United States

[Read the full story on Gizmodo](https://gizmodo.com/after-killing-encrypted-dms-mark-zuckerberg-wants-you-to-trust-his-new-encrypted-ai-chat-2000758266)

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Canonical: https://newsio.io/n/8db89e9c-1641-4370-9388-59f3ae12066e/meta-is-rolling-out-a-new-private-ai-chat-feature-on-whatsapp-and-the-meta-ai-ap
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