genai / news / / Reuters
Morgan Stanley: Advanced artificial intelligence tools could help cut down video game developing costs by nearly half.
Morgan Stanley estimates AI could cut video game development costs by nearly 50 percent annually.
KEY POINTS
- AI adoption may unlock approximately $22 billion in extra annual profits for global game makers.
- Benefits from AI in gaming will favor companies that control distribution, proprietary data, and live operations.
- Game engines like Unity and Unreal face a binary outcome: adapt to AI or risk disruption.
- AI could boost game revenues by enabling longer player engagement and recurring in-game purchases.
COMPANIES
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