# Mercedes-Benz India on Thursday said it will hike prices of its luxury cars by a further 2–4% in the second quarter of 2026.

*business · news · 2026-04-09 · The Hindu Business Line*

## Key points

- Mercedes-Benz India will raise luxury car prices by another 2–4% in Q2 2026.
- Top-end vehicles now account for 27% of Mercedes' sales, growing 16% year-on-year.
- Mercedes will launch the CLA Electric, its first MMA-based, software-defined EV, priced above BMW's iX1.
- BMW's iX1 holds a 70% share of the luxury EV market, with 26% of its Q1 sales being electric.
- Mercedes is prioritizing premiumization and geographic expansion, planning 11 launches and 20 new outlets in 2026.

**Companies:** Mercedes-Benz, BMW
**Countries:** India

[Read the full story on The Hindu Business Line](https://www.thehindubusinessline.com/companies/mercedes-to-hike-prices-again-luxury-market-splits-with-bmw/article70841422.ece)

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