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Apple saw a sales increase while the broader U.S. smartphone market experienced a 5.7 percent decline.
Apple's U.S. smartphone sales grew 1.3% amid a 5.7% overall market decline in Q1 2026.
KEY POINTS
- Apple's market share at Verizon, AT&T, and T-Mobile reached 75%, with Android at 25%.
- Delayed Samsung Galaxy S26 launch contributed to Apple's Q1 market share gains.
- Apple anticipates significantly higher memory costs later in 2026 and is exploring mitigation options.
- Supply constraints for Apple's A19 chips were caused by TSMC prioritizing AI server chip production.
COMPANIES
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