# Apple saw a sales increase while the broader U.S. smartphone market experienced a 5.7 percent decline.

*business · news · 2026-05-13 · MacRumors*

## Key points

- Apple's U.S. smartphone sales grew 1.3% amid a 5.7% overall market decline in Q1 2026.
- Apple's market share at Verizon, AT&T, and T-Mobile reached 75%, with Android at 25%.
- Delayed Samsung Galaxy S26 launch contributed to Apple's Q1 market share gains.
- Apple anticipates significantly higher memory costs later in 2026 and is exploring mitigation options.
- Supply constraints for Apple's A19 chips were caused by TSMC prioritizing AI server chip production.

**Companies:** Apple, Samsung, TSMC
**Countries:** United States, Taiwan

[Read the full story on MacRumors](https://www.macrumors.com/2026/05/13/apple-q1-market-share-growth/)

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