Dollar General is revamping its store layout.

Dollar General is revamping its store layout, and the new experience might feel a bit familiar to off-price shoppers. CEO Todd Vasos announced the shift in a March earnings call, noting the new format is designed to encourage browsing and treasure hunting, Retail Dive reported. The strategy mirrors the model used by retail giants such as T.J. Maxx and Home Goods. Additionally, the discount retailer is piloting a subscription program as part of its loyalty efforts, borrowing another page from wholesale clubs such as Costco and BJ’s. The pivot follows a strong fourth quarter when Dollar General reported increases in customer traffic and average basket size. Technically, customers bought fewer things in the fourth quarter, according to Retail Dive, but since each thing cost more, basket growth improved. Vasos noted during the earnings call that Dollar General is focused on offering prices for shoppers across all income brackets. “We are meeting this need as we continue to grow penetration with households of all income levels, and while we continue to be pleased with our pricing position against competitors and other classes of trade, we know value is multifaceted, especially for our core customer,” the CEO said. For fiscal year 2026, Dollar General expects net sales growth between 3.7% and 4.2%, with same-store sales projected to grow between 2.2% and 2.7%. Dollar General did not immediately respond to MassLive’s request for comment Tuesday.

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