# Microsoft has shifted its AI sales strategy to focus on selling Copilot rather than offering it for free as part of a larger bundle.

*aerospace · news · 2026-04-06 · Markets Insider*

## Key points

- Microsoft has shifted its AI sales strategy to prioritize selling Copilot as a standalone product.
- Microsoft leadership claims to have achieved ambitious Copilot sales goals for the last quarter.
- As of January, only about 3% of Microsoft customers were paying for Copilot.
- Meta is preparing to launch its first new AI models developed under Alexandr Wang.
- Meta plans to eventually release versions of these AI models under an open-source license.

**Companies:** Microsoft, Meta Platforms
**Countries:** United States

[Read the full story on Markets Insider](https://markets.businessinsider.com/news/stocks/ai-daily-microsoft-achieves-audacious-copilot-sales-goals-1035997386)

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