semiconductor / news / / Social Media Today
Wix users can link their website data directly into TikTok’s business platform.
Wix users can now directly integrate their website data with TikTok’s business platform.
KEY POINTS
- The integration simplifies adding TikTok Pixel and Events API to Wix websites for better ad targeting.
- TikTok reports a 19% increase in incremental events and 15% lower CPA for integrated Wix partners.
- Product catalog sync enables Wix businesses to use Video Shopping Ads on TikTok for direct purchases.
- Businesses can selectively control which Wix data elements are shared with TikTok through the integration.
COMPANIES
Summarized by Newsio from Social Media Today. How we summarize →