# Wix users can link their website data directly into TikTok’s business platform.

*semiconductor · news · 2026-04-08 · Social Media Today*

## Key points

- Wix users can now directly integrate their website data with TikTok’s business platform.
- The integration simplifies adding TikTok Pixel and Events API to Wix websites for better ad targeting.
- TikTok reports a 19% increase in incremental events and 15% lower CPA for integrated Wix partners.
- Product catalog sync enables Wix businesses to use Video Shopping Ads on TikTok for direct purchases.
- Businesses can selectively control which Wix data elements are shared with TikTok through the integration.

**Companies:** Wix

[Read the full story on Social Media Today](https://www.socialmediatoday.com/news/tiktok-launches-updated-integration-for-wix-users/817028/)

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