# Apple is selling an insane number of MacBook Neos, so much so that it's now trying to adjust production to meet demand.

*business · news · 2026-04-08 · TechRadar*

## Key points

- Apple is struggling to meet unexpectedly high demand for the new MacBook Neo.
- The MacBook Neo's affordability is attracting consumers who previously avoided MacBooks due to price.
- Apple's cheapest iPhone, the 17e, now costs the same as the MacBook Neo at $599.
- Competitors like Tecno offer feature-rich smartphones for under $300 in emerging markets.
- The MacBook Neo's success suggests Apple could gain global market share with a sub-$300 iPhone.

**Companies:** Apple, Samsung, Google, Tecno
**Countries:** United States

[Read the full story on TechRadar](https://www.techradar.com/phones/iphone/if-apple-is-truly-learning-from-the-macbook-neo-it-should-return-the-iphone-to-its-usd199-roots)

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