business / news / / The Economic Times
Reliance Industries Ltd.’s consumer goods unit and the American cola giants are on an expansion drive.
The cola war in India is driving a surge in commercial refrigerator sales to small retailers.
KEY POINTS
- Reliance’s Campa Cola achieved over $493 million in sales, becoming the fourth-largest soft drink brand.
- PepsiCo, Coke, and Campa are adding about half a million chillers, with retailers purchasing up to 500,000 more.
- India's commercial fridge market is projected to grow from $2.8 billion in 2025 to $3.9 billion by 2034.
- Varun Beverages entered a joint venture last year to manufacture visi-coolers and refrigerators.
COMPANIES
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