# Reliance Industries Ltd.’s consumer goods unit and the American cola giants are on an expansion drive.

*business · news · 2026-05-12 · The Economic Times*

## Key points

- The cola war in India is driving a surge in commercial refrigerator sales to small retailers.
- Reliance’s Campa Cola achieved over $493 million in sales, becoming the fourth-largest soft drink brand.
- PepsiCo, Coke, and Campa are adding about half a million chillers, with retailers purchasing up to 500,000 more.
- India's commercial fridge market is projected to grow from $2.8 billion in 2025 to $3.9 billion by 2034.
- Varun Beverages entered a joint venture last year to manufacture visi-coolers and refrigerators.

**Companies:** Coca-Cola Co., PepsiCo Inc., Reliance Industries Ltd., Blue Star Ltd., Tata Group, Haier Appliances India Pvt., Varun Beverages Ltd., Western Refrigeration Pvt.
**Countries:** India, United States

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/industry/cons-products/durables/ambanis-cola-war-with-coke-pepsi-spurs-fridge-bonanza-in-india/articleshow/131027556.cms)

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