# LVMH said the conflict shaved at least 1% off global group sales.

*business · news · 2026-04-14 · Reuters*

## Key points

- LVMH reported the Middle East conflict reduced global group sales by at least 1 percentage point.
- Mall traffic in the Middle East dropped by an average of about 50% for LVMH.
- The Middle East typically accounts for about 6% of LVMH's turnover and is highly profitable.
- LVMH expects a larger impact on profitability from the conflict than on sales.

**Companies:** LVMH, Kering, Hermes
**Countries:** France, United Arab Emirates, United Kingdom, Poland

[Read the full story on Reuters](https://www.reuters.com/business/lvmh-shares-seen-lower-iran-war-weighs-firstquarter-sales-2026-04-14/)

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