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Meta Platforms is expected to surpass Google in net ad revenue this year.
Meta is projected to surpass Google in net digital ad revenue for the first time this year.
KEY POINTS
- Meta's Reels is on track to generate $50 billion in ad revenue over the next 12 months.
- Meta's AI-driven ad tools reached a $10 billion revenue run rate in the fourth quarter.
- Google's U.S. search ad market share will fall below 50% for the first time in over a decade.
- Meta, Google, and Amazon's combined digital ad market share is expected to rise to 62.3% this year.
COMPANIES
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