# Meta Platforms is expected to surpass Google in net ad revenue this year.

*fintech · news · 2026-04-13 · Livemint*

## Key points

- Meta is projected to surpass Google in net digital ad revenue for the first time this year.
- Meta's Reels is on track to generate $50 billion in ad revenue over the next 12 months.
- Meta's AI-driven ad tools reached a $10 billion revenue run rate in the fourth quarter.
- Google's U.S. search ad market share will fall below 50% for the first time in over a decade.
- Meta, Google, and Amazon's combined digital ad market share is expected to rise to 62.3% this year.

**Companies:** Meta Platforms, Alphabet
**Countries:** United States

[Read the full story on Livemint](https://www.livemint.com/companies/news/meta-expected-to-unseat-google-as-world-s-largest-digital-ad-player-11776092278891.html)

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