# Chinese online retail giant JD.com has launched its Joybuy platform in the UK.

*business · news · 2026-05-10 · Birmingham Live*

## Key points

- JD.com's Joybuy platform has launched in the UK, targeting Amazon and other local retailers.
- Joybuy offers next-day delivery to about 17 million UK households across various product categories.
- Joybuy leverages advanced technologies like warehouse automation and AI search from its Chinese operations.
- Joybuy attracted about 1 million UK site visitors in its first month, below Shein or Amazon.
- UK industry insiders cite Joybuy’s Chinese cost advantage as a significant threat to local retailers.

**Companies:** Amazon, JD.com
**Countries:** China, United Kingdom

[Read the full story on Birmingham Live](https://www.birminghammail.co.uk/whats-on/shopping/major-retail-chain-expands-uk-33894737)

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