# SoHo is one of the most competitive retail corridors in the world.

*business · news · 2026-04-13 · HotNewHipHop*

## Key points

- Nike's new SoHo store is located at 611 Broadway, directly across from Adidas.
- The new Nike store occupies the former temporary space used by Kith.
- April 16th is highlighted as a significant date for sneaker culture in New York.
- The original Nike SoHo store was known for its five floors of multisport and tech features.

**Companies:** Nike, Adidas
**Countries:** United States

[Read the full story on HotNewHipHop](https://www.hotnewhiphop.com/988969-nike-new-flagship-store-soho-sneaker-news)

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