# Vera Rubin will cut the cost of running AI models to about one-tenth of Nvidia’s current leading chip system, Blackwell.

*semiconductor, genai · news · 2026-01-05 · WIRED*

## Key points

- Nvidia's Vera Rubin AI superchip platform will begin reaching customers later in 2024, ahead of schedule.
- Rubin will reduce AI model operation costs to about one-tenth of Nvidia’s Blackwell system.
- Certain large models can be trained using only one-fourth the chips Rubin needs compared to Blackwell.
- Microsoft and CoreWeave will be among the first to offer services powered by Rubin chips this year.
- Rubin includes six chips built on TSMC's 3nm process and advanced memory and interconnect technologies.

**Companies:** Nvidia, Microsoft, Taiwan Semiconductor Manufacturing Company, CoreWeave, Red Hat
**Countries:** United States, Taiwan

[Read the full story on WIRED](https://www.wired.com/story/nvidias-rubin-chips-are-going-into-production/)

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