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Apple reported $8.4 billion in Mac revenue in the second quarter.
Apple's Mac revenue reached $8.4 billion, surpassing Wall Street expectations significantly.
KEY POINTS
- Mac sales grew 6% year-over-year, defying predictions of flat performance for the segment.
- Apple attributed Mac sales growth to increased demand for local AI workloads on Mac mini and Studio.
- The new MacBook Neo helped attract a record number of first-time Mac customers, straining inventory.
- Enterprise clients, including Perplexity and Kansas City Public Schools, are shifting to Macs for AI use.
COMPANIES
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