# Hindustan Unilever (HUL) has hiked prices by 2-5%, signalling more increases could be in the offing.

*business · news · 2026-05-01 · Times of India*

## Key points

- HUL has increased prices by 2-5% due to 8-10% cost inflation from rising oil prices.
- HUL achieved 6% underlying volume growth in Q4, its highest in 15 quarters.
- Proceeds from divesting its Wellbeing Nutrition stake contributed to HUL's 21% net profit growth in Q4.
- HUL has reduced trade discounts, promotions, and media spends to offset inflation-driven cost pressures.
- HUL's stock dropped 2.7% after earnings, linked to concerns over recent price hikes.

**Companies:** Hindustan Unilever
**Countries:** India

[Read the full story on Times of India](https://timesofindia.indiatimes.com/business/india-business/hul-raises-prices-as-war-inflates-input-costs/articleshow/130663064.cms)

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