genai / news / / Fortune
Recent Visa research shows businesses are already preparing for this shift.
Seventy-one percent of businesses are ready to optimize products and offers specifically for AI agents.
KEY POINTS
- AI agents require structured, machine-readable product data or will skip recommending ambiguous offers.
- Trust signals like consistent data and third-party reviews are becoming crucial ranking factors for AI recommendations.
- Brands with a clearly articulated purpose give AI agents more confidence to recommend them over others.
COMPANIES
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