# Recent Visa research shows businesses are already preparing for this shift.

*genai · news · 2026-04-22 · Fortune*

## Key points

- Seventy-one percent of businesses are ready to optimize products and offers specifically for AI agents.
- AI agents require structured, machine-readable product data or will skip recommending ambiguous offers.
- Trust signals like consistent data and third-party reviews are becoming crucial ranking factors for AI recommendations.
- Brands with a clearly articulated purpose give AI agents more confidence to recommend them over others.

**Companies:** Visa

[Read the full story on Fortune](https://fortune.com/2026/04/22/section-technology-visa-cmo-frank-cooper-b2ai-business-to-ai-agents-commerce-strategy/)

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