fintech / news / / NDTV.com
The move is aimed at reducing excessive product returns and their environmental impact.
Patagonia introduced an 'earth usage fee' on Tmall orders to curb excessive returns in China.
KEY POINTS
- The fee is refunded if customers keep their purchases but not for non-quality-related returns.
- Nearly 70% of Patagonia's Double 11 festival orders in China were returned last year.
- Proceeds from the fee will be donated to 1% for the Planet, supporting environmental initiatives.
COMPANIES
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