# The move is aimed at reducing excessive product returns and their environmental impact.

*fintech · news · 2026-04-08 · NDTV.com*

## Key points

- Patagonia introduced an 'earth usage fee' on Tmall orders to curb excessive returns in China.
- The fee is refunded if customers keep their purchases but not for non-quality-related returns.
- Nearly 70% of Patagonia's Double 11 festival orders in China were returned last year.
- Proceeds from the fee will be donated to 1% for the Planet, supporting environmental initiatives.

**Companies:** Patagonia, Alibaba Group
**Countries:** United States, China

[Read the full story on NDTV.com](https://www.ndtv.com/feature/earth-usage-fee-on-online-purchases-sparks-backlash-against-patagonia-11327605)

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