business / news / / Livemint
When Musical.ly rebranded as TikTok in 2018, its easy-to-use format and viral stories of creators drew millions into content creation.
After TikTok's ban, 70% of Indian creators lost their livelihoods due to platform dependency.
KEY POINTS
- Moj and ShareChat now provide average monthly incomes of ₹25,000 to former TikTok creators.
- Only about 5,000 out of 60 lakh Indian creators receive regular brand deals today.
- Some creators shifted to long-form YouTube content for more stable ad revenue and less competition.
COMPANIES
Summarized by Newsio from Livemint. How we summarize →