# When Musical.ly rebranded as TikTok in 2018, its easy-to-use format and viral stories of creators drew millions into content creation.

*business · news · 2026-04-09 · Livemint*

## Key points

- After TikTok's ban, 70% of Indian creators lost their livelihoods due to platform dependency.
- Moj and ShareChat now provide average monthly incomes of ₹25,000 to former TikTok creators.
- Only about 5,000 out of 60 lakh Indian creators receive regular brand deals today.
- Some creators shifted to long-form YouTube content for more stable ad revenue and less competition.

**Companies:** YouTube, Instagram, ShareChat, Moj
**Countries:** India

[Read the full story on Livemint](https://www.livemint.com/entertainment/tiktok-heartland-creators-pujarini-pradhan-influencers-11775639636369.html)

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