# “Pricing is really our last resort,” Chief Financial Officer Srinivas Phatak said.

*business · news · 2026-05-01 · CNBC TV18*

## Key points

- Unilever expects up to €500 million in additional costs from the Iran war's impact.
- Price increases for home care products are likely in emerging markets due to petrochemical cost spikes.
- Unilever is considering product reformulation to offset increased plastic packaging and freight costs.
- The US market for Unilever home care products will not be impacted by these price increases.

**Companies:** Unilever Plc
**Countries:** Iran, Brazil, India, United Kingdom, United States

[Read the full story on CNBC TV18](https://www.cnbctv18.com/business/unilever-expects-to-raise-detergent-prices-on-iran-war-costs-ws-l-19897146.htm)

---

Canonical: https://newsio.io/n/802d427a-b838-4af8-bdf9-9fe892d56146/pricing-is-really-our-last-resort-chief-financial-officer-srinivas-phatak-said-u
Summarized by Newsio from CNBC TV18. https://newsio.io/how-it-works