# Apple Ads has a new Emerging Team group.

*business · news · 2026-05-13 · 9to5Mac*

## Key points

- Apple Ads recently formed an Emerging Team focused on engaging and supporting developers.
- The Emerging Team is proactively contacting developers to encourage new or reactivated Apple Ads campaigns.
- Apple Maps will begin featuring ads in search and discovery moments in the U.S. and Canada this summer.
- Emerging Team offers developers personalized help, including campaign structuring and keyword strategy refinement.

**Companies:** Apple
**Countries:** United States, Canada

[Read the full story on 9to5Mac](https://9to5mac.com/2026/05/13/apple-ads-is-courting-developers-through-a-newly-formed-emerging-team/)

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