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Morgan Stanley launched a crypto price war on E*Trade at 50 basis points, undercutting Coinbase and Schwab.
Morgan Stanley's ETrade crypto pilot charges 50 basis points, undercutting Coinbase, Schwab, and Fidelity fees.
KEY POINTS
- ETrade clients can trade Bitcoin, Ether, and Solana directly in brokerage accounts via Zerohash infrastructure.
- Morgan Stanley plans to offer a proprietary digital wallet for crypto and tokenized assets in 2026.
- Morgan Stanley’s 16,000 advisors overseeing $9.3 trillion in assets offers unmatched distribution for crypto trading.
- Coinbase responded by launching commission-free stock trading to reduce reliance on crypto trading fees.
COMPANIES
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