fintech / news / / Malayala Manorama
Election campaigning has clearly moved beyond wall graffiti, billboards and posters to the digital space.
Congress outspent BJP on Google ads in Kerala, spending ₹2.9 crore versus BJP's ₹1.98 crore.
KEY POINTS
- No LDF ads appeared in the Google Ads Transparency Center despite visible LDF promotions online.
- State agency KIIFB and the unverified 'Number One Kerala' page ranked third and fourth in Meta ad spending.
- Experts suggest gaps in ad classification or technical limitations may explain missing LDF data on Google platforms.
- Political ads continued online during Kerala's official silent period, prompting CEO orders for immediate withdrawal.
COMPANIES
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