# Election campaigning has clearly moved beyond wall graffiti, billboards and posters to the digital space.

*fintech · news · 2026-04-08 · Malayala Manorama*

## Key points

- Congress outspent BJP on Google ads in Kerala, spending ₹2.9 crore versus BJP's ₹1.98 crore.
- No LDF ads appeared in the Google Ads Transparency Center despite visible LDF promotions online.
- State agency KIIFB and the unverified 'Number One Kerala' page ranked third and fourth in Meta ad spending.
- Experts suggest gaps in ad classification or technical limitations may explain missing LDF data on Google platforms.
- Political ads continued online during Kerala's official silent period, prompting CEO orders for immediate withdrawal.

**Companies:** BMEG Private Limited
**Countries:** India

[Read the full story on Malayala Manorama](https://www.onmanorama.com/news/kerala/2026/04/08/congress-leads-google-ad-spend-bjp-tops-meta-kerala-assembly-election-war-expense.html)

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