# Samsung is said to be reassessing its strategy amid rising competition in China and stronger growth prospects in the US.

*business · news · 2026-05-04 · Times of India*

## Key points

- Samsung is considering exiting TV and home appliance sales in China as early as this year.
- Resources in China may shift toward semiconductors and smartphones instead of TV and appliances.
- Samsung may continue manufacturing appliances in China, but only for export to overseas markets.
- Lee Won-jin has been appointed as the new head of Samsung's Visual Display Business amid market challenges.

**Companies:** Samsung Electronics
**Countries:** South Korea, China, United States

[Read the full story on Times of India](https://timesofindia.indiatimes.com/technology/tv-television/samsung-may-exit-chinas-tv-market-and-the-reason-will-be-america-as-company-planning-to-/articleshow/130786601.cms)

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