# (AAPL) has actually been exceedingly good at delivering the promise of AI.

*business · news · 2026-04-07 · Seeking Alpha*

## Key points

- Apple's AI strategy focuses on hardware, ecosystem integration, and privacy rather than large frontier models.
- Apple's installed base grew 8.7% to 2.5 billion, with iPhone sales up 23% last quarter.
- Apple achieves a 68% return on invested capital despite spending only ~3% of revenue on capex.
- Apple's gross margins are projected to reach a record-high 48–49% due to its AI approach.

**Companies:** Apple Inc.
**Countries:** United States

[Read the full story on Seeking Alpha](https://seekingalpha.com/article/4889029-apple-cheap-ai-bet-is-paying-off-big)

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