# LVMH warns that the ongoing West Asia conflict shaved at least one percentage point off its total group sales in the first quarter of the year.

*business · news · 2026-04-14 · Outlook Business*

## Key points

- LVMH reported that the West Asia conflict reduced its group sales by at least one percentage point.
- Mall traffic in the Gulf region dropped by an average of 50%, severely impacting LVMH's profitability.
- Sales in LVMH's core fashion and leather goods division fell 2%, marking a seventh consecutive quarterly decline.
- LVMH's US sales grew 3% organically, but American consumer sentiment hit a record low in April.

**Companies:** LVMH, Kering
**Countries:** France, United States, Iran, United Arab Emirates

[Read the full story on Outlook Business](https://www.outlookbusiness.com/corporate/west-asia-war-has-a-luxury-problem-lvmh-flags-slumping-gulf-sales-recovery-at-risk)

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